Google's
History:
Google began as a research project in January 1996 by
Larry Page, a Ph.D. student at Stanford. Larry was soon
joined in his research project by Sergey Brin a fellow
Stanford Ph.D. student and close friend.Larry Page hypothesized
that a search engine that analyzed the relationships
between websites would produce better results than existing
techniques (existing search engines at the time essentially
ranked results according to how many times the search
term appeared on a page).It was originally nicknamed,
"BackRub", because the system checked backlinks
to estimate a site's importance.A small search engine
called RankDex was already exploring a similar strategy.
Convinced that the pages with the most links to them
from other highly relevant Web pages must be the most
relevant pages associated with the search, Page and
Brin tested their thesis as part of their studies, and
laid the foundation for their search engine. Originally
the search engine used the Stanford website with the
domain google.stanford.edu. The domain google.com was
registered on September 15, 1997. They formally incorporated
their company, Google Inc., on September 7, 1998 at
a friend's garage in Menlo Park, California.
In March 1999, the company moved into offices at 165
University Avenue in Palo Alto, home to a number of
other noted Silicon Valley technology startups. Google
received a big break in 1999 when one of the most popular
search engines, AltaVista, relaunched itself as a user
web entry point, or portal. This unexpected change alienated
part of AltaVista's user base. Google quickly outgrew
its University Avenue home. The company settled into
a complex of buildings, called the Googleplex in Mountain
View in 1999. Silicon Graphics leased these buildings
to Google.
The Google search engine attracted a loyal following
among the growing number of Internet users. They were
attracted to its simple, uncluttered, clean design —
a competitive advantage to attract users who did not
wish to enter searches on web pages filled with visual
distractions. This appearance, while imitating the early
AltaVista, had behind it Google's unique search capabilities.
In 2000, Google began selling advertisements associated
with the search keyword to produce enhanced search results
for the user. This strategy was important for increasing
advertising revenue, which is based upon the number
of "hits" users make upon ads.
The ads were text-based in order to maintain an uncluttered
page design and to maximize page loading speed. It also
only cost a very small amount per click to the websites
that advertised this way. This model of selling keyword
advertising was originally pioneered by Goto.com (later
renamed Overture, then Yahoo! Search Marketing). While
many of its dot-com rivals failed in the new Internet
marketplace, Google quietly rose in stature while generating
revenue.
U.S. Patent 6,285,999 describing Google's ranking mechanism
(PageRank) was granted on September 4, 2001. The patent
was officially assigned to Stanford University and lists
Lawrence Page as the inventor. Google's declared code
of conduct is, "Don't Be Evil", a phrase which
they went so far as to include in their prospectus (aka
"red herring" or "S-1") for their
IPO, noting, "We believe strongly that in the long
term, we will be better served — as shareholders
and in all other ways — by a company that does
good things for the world even if we forgo some short
term gains."
The Google site often includes humorous features such
as cartoon modifications of the Google logo to recognize
special occasions and anniversaries.Known as "Google
Doodles", most have been drawn by Google's international
webmaster, Dennis Hwang. Not only may decorative drawings
be attached to the logo, but the font design may also
mimic a fictional or humorous language such as Star
Trek Klingon and Leet.The logo is also notorious among
web users for April Fool's Day tie-ins and jokes about
the company.
All
The Google's Links & Countries
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